| Sajha.com Archives | |
| Username | Post |
| ashu | Posted
on 09-Jun-03 08:30 AM
Hi all, In business, your brand is everything. Brand is what that creates those special bonds of trust, loyalty and repeat-usage between your customers and your goods and services. But let's face it: Nepali goods and services are not only poorly marketed, they also suffer from serious branding-related problems, leading to troubles in domestic and international marketplace. Fortunately -- see below -- help is at hand. (Maxpro, the Kathmandu-based ad agency that's running this program on June 23rd, will offer similar programs for small and medium businesses at lower rates in and out of the Kathmandu Valley at later dates.) oohi ashu ktm,nepal ************** BRANDING The blue print for 21st century business One-day workshop on The framework for building brands with by Mr. NEEL CHATTERJEE (Neel has held the position of Director, Communications, PR and Marketing Services, Seagram Asia Pacific in Delhi and Singapore. He has also held senior positions in Pepsi-Cola International in Colombo and Delhi. Currently regional head, corporate affair, Standard Chartered Bank, India.) June 23, 2003 10 am 5 pm, HOTEL YAK & YETI FOR Nepali corporate heads, Business owners, Marketing chiefs, Entrepreneurs Business consultants Damage: Rs 5000/- The biggest buzz in business today is branding. Branding has become the blueprint for 21st Century businesses. But what is it and how does it impact our lives as marketers, business professionals and media experts? This workshop will bring branding into focus as a business strategy tool and then as a discipline for delivering the brand in all of its manifestations to connect customers more deeply to a product or service. Branding is not a logo or a positioning line; its the very essence of what the business is about. Hands-on examples, cases, and passionate discussion will provide the framework for exploring the new brand paradigm for Nepali businesses of al sizes and stripes. For details, contact MaxPro P. Ltd. 3rd Floor Heritage Plaza, Kamaladi Register Today! Get a brochure for more information! Call 4248090, 4268196 or email : maxpro@info.com.np Presented by Maxpro In association with Standard Chartered Bank Business Service Aadhar Kantipur Publications, exclusive media partner and, Hotel Yak & Yeti |
| kiddo | Posted
on 09-Jun-03 12:53 PM
Hoina ke ho yo. I am new hai. Ashu ji businessman ki kya ho? |
| ruck | Posted
on 09-Jun-03 02:41 PM
Ashu, How was the play on June 7th (death of a salesman). Waiting for your feedback ni.... :-)) God Bless! |
| Bhunte | Posted
on 09-Jun-03 03:17 PM
ruck bhauju, kun chahi sahu (salesman) ko mritu bhayechha han....lol bhunte |
| ruck | Posted
on 09-Jun-03 03:38 PM
Bhauju??? eh mero ajhai euta dewar???? |
| Bhunte | Posted
on 09-Jun-03 04:08 PM
Sita jasti bhauju bhetda yo dewar pani danga ni ta.... eheheh |
| by | Posted
on 09-Jun-03 04:19 PM
Ashu, I'd love to hear about how this program goes... particularly- - what kind of presentation format - how it's received by the audience, their reaction before and after the seminar - how many people show up, from what walks of life and - was Rs.5K appropriate for a day long talk - did people find the content relevant in Ktm market and practically useful If it's possible and convenient, please post your experience here, hai? Take care, +by |
| ashu | Posted
on 09-Jun-03 06:46 PM
Kiddo, In addition to my voluntary involvement in Sajha (sharing news, views and informatin with you all) , I earn my keep as a consultant to private-sector, profit-seeking small, medium and large businesses in Nepal. My area of so-called expertise is strategy . . . you know, asking a lot of candid, informal and hard-nosed questions related to the fundamentals of any business, gathering information, doing number-crunching and data-driven analyses with a dash of intuition thrown in, and then actively assisting these businsses (i.e clients) to make profits from the markets, by helping them sell their services. My success is basically tied up with clients' success in the market. If they fail, I fail. If they succeed, I succeed. It's that simple. Thankfully, the client base is growing and growing!! I love my job because not only do I get to lead a great group of colleagues and others to success, but the job also keeps me in touch with no-nonsense and impatient-for-success private-sector players in Nepal, and at times I feel as though I were going to a self-teaching business school in Nepal!! For an auto-didact, things could not have been better!! Moreover, I write about "strictly business" issues every other week (600-word pieces) for The Nepali Times newspaper (though, believe me, I am about to update that old, old stupid photo of mine there!). Plus, I publish a biz-related book review every month (800-word-pieces) in The New Business Age magazine. Ultimately, I would like to work in, say, the Finance Ministry as an advocate of the Nepali private-sector, and, for that, I am just happy to be getting my hands dirty for now, so to speak . . . you know, establishing relations withe the private-sector players, understanding what the business-related constraints and opportunities are, learning first-hand as to how the markets in Nepal work or do not work or how could be made to work more openly and fairly . . . . no one predict the future, but let's see how things go in the next 5, 10, 20 years . . . So, there's my "business conection". **************** Ruck, The play was excellent, to say the least. I understand that Isolated Freak is going to post something related to the play. I will wait for his posting first, before giving my comments. Arnico, who was also wih us,, too may want to add something after seeng IF's posting. ***************** by, Sure, I'll let you know how this branding workshop goes. Come to my house for dinner and guff-suff when you are next in Nepal, and we'll talk. BTW, we are having a mini class-reunion at a restaurant this Friday evening. Meantime, could you send me AJT's email address? oohi ashu ktm,nepal |
| ruck | Posted
on 09-Jun-03 06:55 PM
Thanks for sharing Ashu , all the very best to you !! God Bless! |
| Bhunte | Posted
on 09-Jun-03 08:44 PM
Ashu, Do you have some idea about he perfomance of Nepali rug industry recently? Is it reviving? I am particularly interested on its market in US. bhunte |