| Sajha.com Archives | |
| Username | Post |
| kumar_gurung979 | Posted
on 26-Oct-03 06:18 PM
Dr. Nicholas Mangos, Director of Master of International Business Administration at Flinders University is laughing at brand ill reputation of this Website. Why ? A lot of Nepalese students in Australia are complaining that they cannot get access to http://www.gbnc.org It seems the Web Master has blocked access to whole of the Internet domain belong to the Vice Chancellors of Australia's Website domain I mean DNS. Lot of Nepalese students numbering over 10000 have been frustrated for being frozen out. Through word of mouth all over slowly customer satisfaction will fall. This is not a good practice for brand management and extending and maintaining customer relationship for strategic purpose. I mean one man is a visible front of the brand and that is fine to generate network effect and goodwill. However, this is niche and narrow focus brand retention and maintainence management. However, detrimental for brand equity sustainability. Also it will not be strategic way of renewal and maintainance of sustainable competitive advantage for broad market brand building and extending. San if you are so smart then why are you playing so small ? San if you are so big then why are you playing for a bully ? |