| protean |
Posted
on 23-Oct-02 07:54 PM
The following is the business group's version to the branding story.
http://www.economist.com/displaystory.cfm?story_id=770992
The opposition view on branding:
Follow Naomi Klein's version of taking aim at the Brand Bullies, and you can also listen to the debate on this issue.
http://www.wnyc.org/news/articles/4390
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This is a discussion on corporate branding --the quintessential marketing element utilized by the corporate world-- but, one which could cause creation of labels and categories on human values and lives.
This should be an interesting debate. If you've already read or hear it, please ignore it.
My apologies...
Protean
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